GRANT STONE TOLSON
ART DIRECTOR
WILLIE'S RESERVE
Willie Nelson's weed brand gives you access to Willie's personal stash.
Now, it also offers you the experience of smoking with the legend himself.
If someone is laughing or coughing, Willie might say:
Willie knows when you're getting ready to take a hit:
He can play you songs:
Or, he can say these things:
Along with mobile phones, AI Willie will be available on any device with a microphone.
Copywriter: Will Curtis